We are living in a moment when purpose-driven business is very important, profit is necessary, sure, but I don't think that's the reason most stakeholders interact with the business, the customers, the employees, the vendors, and so on. Behive really wants to create a business model that was geared towards the purpose, where the connection between the parts: environment, society, and governance interact in a better way and create the value of a whole. Omnia Conexa is aligned with this idea and led me to keep the interconnections and purpose as Behive’s central idea. The purpose and good connections open so many doors, and it allows access to amazing team members that money cannot simply buy. It also opens doors to companies and individuals that you could not just access in a traditional way and, frankly make you feel great in the morning when you wake up and go to work. Purpose and connections are very, very core business tools.